The brand name "TELA" comes from the feminine noun meaning "fabric." Designer Federica Mora was born in Parma in 1971. She has a wealth of knowledge of design and the market through her experience in merchandising and as a buyer at Max Mara and other brands. After getting married and giving birth, she founded TELA within the fashion company her husband ran in Verona. This dress is one of TELA's most well-established brands. The beautiful drape and cutting enhance femininity.